Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can assign some of this services to the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. They will do their part and ensure the company’s working environment is conducive. They become your informant which is advantageous to the business.
You should also offer sponsorships to the community. This is a great way to give back to the community. The community can select students who need more help to learn. The program can select the top students but needy and support them. Other activities that are not educational can be sponsored. You sponsor sporting events, you can sponsor community events like church fundraising functions.
Charity giving is another brilliant method. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
Communication is used everywhere and is fundamental. You must create a very good communication channel between you and the community. Have representatives who can forward the company’s concerns to you. Hold public participation to projects that will have direct impact on the community. This communication makes them feel loved which will be great for the business.Every business should try and start developing community relations as early as you can. It portrays you as a caring entity from the beginning of the business. Doing this task later in the project may face a lot of rejection which can cost you in the long run.